Search Engine Marketing

Let Us Bring More Customers To Your Business

It does not matter what type of business you are in. If you have no traffic, you make no money. Period!

By means of traffic, we mean prospects who are interested in what you are offering. Two of the best traffic sources are traffic from Youtube and Google because both are the biggest search engines on the internet.  The traffic is highly targeted.

What Are SEO And SEM?

What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is also known as Search Marketing. It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

What is Search Engine Optimization (SEO)?
SEO is a strategy which rewrites website content and adjusts site architecture to achieve a higher ranking in search engine results pages.

What is the difference between SEO and SEM?
Search Engine Optimization is part of Search Engine Marketing. Both processes aim in increasing visibility in search engines.  SEO is free while SEM involves getting paid search results using Pay Per Click (PPC) advertising like Google Adwords.

Should I Use SEM Or SEO?

Both SEM and SEO are great to generate more traffic for your business. However, both of them have drawbacks!

Most people may think that SEO is free but actually it is not. SEO is slow and involves a lot of work. You also need to count on Google’s mercy. SEO strategies that work today may not work 6 months from now.  Do you still remember all those panda and penquin updates in the past?  They virtually wiped out the high Google rankings of millions of businesses instantly.

If you want to do SEO yourself, the learning curve is very steep.  You need to spend days or months to figure out what SEO is and how it works.  There are so much information out there and you just do not know what to follow.  By the time you figure it out, another Google update strikes again.  It is a very frustrating and time consuming process.  Time is money.  That is why most marketers would rather pay big money and outsource their SEO tasks to SEO companies.

On the other hand, SEM will get your visitors very fast because it uses paid advertising, e.g. Google Adwords.  As of October 2016, Google leads the global search engine market with a market share of 89.3%.  Google Adwords revenue for 2016 was a whopping $79.4 billion.  The numbers show that business owners are willing to pay big money in order to get their businesses rank high on Google.  SEM works but it is not cheap at all.

What is the alternative and Why?
The alternative is video marketing.  It is a process to rank your promo video on the first page of Youtube and Google.  Youtube and Google are the top search engines on the internet.  Traffic from search engines are very targeted.  The ideal promo video is a video which features the business owner describing his product or services.  The video should emphasize on the solutions you are offering and why your offer is the best choice for the customer.  It gives a personal touch with your prospects.

As YouTube and Facebook are engaging in a video battle, both sides jostle to be the top dog in online video.  Google is pouring a lot of love on online videos.  Since Google owns Youtube, Google loves ranking Youtube videos on the SERPs.

How do we help?
At Excellon Web Design, our team has developed a strategy to rank your promo video on the first page of Google.  We will do all the hard work and continuously monitor the ranking of your promo video on Google.  In most cases, the rankings stay on the first page even after months of the initial ranking.  Imagine that your promo video is ranking on the first page of Google.

How much money do you save without paying for Google Adwords?

How much traffic can you get?

How many extra sales can you get every day?

Video marketing offers fantastic ROI for businesses.  Once you have put in the ground work, you will get a steady traffic to your website for years to come.  The benefits are just overwhelming.


To start your search engine marketing analysis, get in touch!